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MY CAMPAIGN PAGE HELP FILE

This is the core of the system.


This page gives you an overview of the campaigns running.

 For each campaign, you can see:

-         ID: (an internal reference)

-   Title: name of campaign that you give it

-         Status: whether the campaing is active / paused / completed

-         No of Keywords: The number of keywords inside each campaign (when clicked, the table expands and displays all the keywords with their own data – see below)

-         Date Created: The date the campaign was created

-         Duration: How long the campaign will run

-         Left to Run: How many days are left for the campaign to run

-   Search Engine: name of the search engine you are gathering ad datas from

-   Data Center: name of the data center for the search engine you are gathering ad datas from

-   Toolkit: if you hold your mouse pointer over the top of each icon it will pop up a message telling you what that tool does. In the screen capture above circled with a yellow highlighter is a very important function. Clicking on this icon will allow you to manually scan the search engine for that particular keyword to locate ads or get a fresh report.

 For each campaign you have a set of tools:


-         Edit: (from there you can change the Title, Duration, Network used,  Data Center used, as well as remove keywords)


-         Duplicate: (you can duplicate a campaign) with all its settings

-         Delete: (you can delete a campaign)

-         Pause: only clickable for active campaign. It will pause the campaign, update its status to “paused” and make clickable the resume icon

-         Resume: (only activated when a campaign is paused)

-         Add keywords: display a form where you can mass add keywords (you can also add only one keyword if you want)

-   Scan: Manually tell the system to scan and gather fresh data for that particular keyword


Let’s see what happens when we click on the “keyword” column and expand the table:

When we click on the “5” in the “No of Keywords”, the table expands and a new table appears with the details of each keyword that’s included inside the campaign.

 From there, you can, for EACH keyword:

-         Identify the keyword (clicking on the keyword will open a new page with the “analytics” of this keyword ; if no keyword is found, then link is not active)

-         Check its status (active / paused / completed)

-         How many days the keyword has been tracked

-         The total number of ads found

-         The total number of affiliate ads found (regarding the search patterns recognized by the system)

-         When you put your mouse over the number of affiliate ads found for this keyword, it will detail the type of affiliate ads identified (redirect / landing)

-         Then it gives you the “Profit Signal” of the keyword

The profit signal informs you at a glance if “profitable” ads have been identified within this keyword (you have the legend at the bottom of the page). It measures a ratio of how many unchanged ad(s) have been found during the tracking period. For example, if an ad has been found unchanged during all the tracking period, then you will have “+++” meaning it’s a profitable ad to “study”. If an ad has only been found during half of the tracking period, then you will have a “+”

 When you click on the profit signal, it will open a new screen with the corresponding profitable ads.

-         Finally, you have a set of tools to

o       Pause the keyword within the campaign

o       Resume (if previously paused)

o       Delete the keyword

o       Check the Analytics of the keyword
 

Let’s see now what is displayed within the “analytics” of a given keyword.

 To reach this screen, you need to either click on the keyword, or on the analytics icon within the “Toolkit” column.

 First part of the table (for convenience)

You see for the given keyword:

-         To which campaign it belongs

-         The number of ads found

-         The details for each ad found

o       Title / Body / Displayed URL

o       Redirect URL (the true URL where the ad is redirecting) : by clicking on this URL, it will display ALL the ads which are using this Redirect URL : it’s useful to check ad variations, and also to see which other keywords are promoting this URL)

o       The type of the ad (if this has been identified as an affiliate ad by the system, an affiliate-redirect or affiliate-landing affiliate)

The right hand part of the table tells you

-         How many times the ad has been found unchanged (you can sort the column by clicking on its label)

-         The average position of the ad

-         The keyword that this affiliate is also using to promote this program (if you’re tracking other keywords that this affiliate uses to promote this program, then this report will display those keywords)

-         All affiliates identified as promoting this affiliate program

-         A tool

o       To change the ad type: if the system does not recognize this affiliate program, you can manually tell the system to change the type

o       You can assign an affiliate ID to this link

o       You can add a search pattern into the system that will then be used to identify all links from this affiliate network.

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